With brands shelling out north of $5 million for 30-second spots during the Super Bowl, this must be the year that they invest their time and energy into social media videos.
Maybe the era of the Internet of Things is upon us. Chatter about home automation has recently increased by more than eight times year over year on Facebook, mostly driven by the chatter of millennial men.
A quarter century ago, DJ Khaled was a teenage employee at a Champs Sports in Orlando, Fla., but these days the hip-hop and social media star is a strategic partner with the retail brand.
Barack Obama has famously been the country's first social media president. Notably, his administration has used Twitter, Facebook, Instagram and Snapchat as communication platforms. Now, with only two weeks left until President-elect Donald Trump's inauguration, the White House has revealed how it plans to archive Obama's social media legacy.
From an A-list celebrity tagging his new designer duds on Instagram to your next-door neighbor raving about her favorite new meal-delivery service on Facebook, most everyone uses social media to talk about brands. But how different generations of people create, consume and share this type of user-generated content varies widely.
Polaroid marketers nowadays do not get the kind of budget their forerunners did three decades ago when sales were in the billions of dollars, and it hasn't had an ad agency of record in years. Yet, tech is helping the legendary brand make creativity a winnable in-house game.
Shell is rebooting the #makethefuture music video it launched last month that featured musicians Jennifer Hudson, Luan Santana, Pixie Lott, Steve Aoki, Tan Weiwei and Yemi Alade.