Sony Music UK’s Dorothy Hui on Social-Fueled Discovery and the Rise of Voice

While most college graduates write cover letters and fill out applications to land jobs, Dorothy Hui can attribute the start of her career to a more proactive approach: the email “cold-call.” The newly-promoted SVP of Digital and Audience Development at Sony Music UK’s 4th Floor Creative has worked her way up in the music world through a combination of personal passion and courage. Today, Dorothy and her team are working hard to ensure Sony artists have the tools to share their music and still connect with their audiences in a meaningful way. We sat down with Dorothy and learned just how big of an impact platforms like TikTok can have on music discovery (and re-discovery), why her team is so focused on voice activation, and how she ensures she is building an “Avengers-style” team when interviewing potential candidates.