Using Ratings and Reviews Sites as a New B2B Marketing Channel
Performance Marketing
A new mechanism has emerged to help B2B buyers who are searching online for products and solutions: Ratings and reviews sites, where searchers can find out what their peers are [...]
LinkedIn: If They Ask, Should You Endorse?
Performance Marketing
Having recently returned from a trip booked through Travelocity, I wasn’t surprised that they asked me to provide a review of my hotel. But also, in that same email in-basket, [...]
BBDO Wins Tropicana, Expanding Its PepsiCo Client Roster
Brand Marketing
BBDO has won lead creative duties on the Tropicana account after a review. "We are excited to work with BBDO to help bring great marketing to life for Tropicana in [...]
Energizer Is Parting Ways With the Agency That Made Its Bunny Famous
Brand Marketing
The iconic Energizer Bunny may continue to appear in campaigns for the battery brand, but the agency that popularized the iconic mascot won't be the ones creating those ads.
9 Reasons You Want Reviews
Performance Marketing
In this age of heightened skepticism, trust must be earned and built, more than ever. Prospective customers often look to testimonials and reviews for social proof, and what they read [...]
Yelp, YP Partner in Local Advertising Deal
Performance Marketing
The company formerly known as the Yellow Pages, YP, has announced a new partnership with Yelp. YP, with its vast business reach across the U.S. and a significant mobile product, [...]