The Psychology of Social Proof and Its Role in Marketing
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In order to successfully master marketing in a crowded marketplace, you have to think like a customer. And in order to think like a customer, you have to tap into their psyche and understand what influences their perceptions and decision-making. At the heart of this topic is social proof.
The Psychology Behind Social Proof
Have you ever spent any time around sheep? While they don’t smell great or look particularly cute, they’re fascinating animals, and their psyche and decision-making can teach us a lot.
Sheep
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