9 Reasons You Want Reviews
In this age of heightened skepticism, trust must be earned and built, more than ever. Prospective customers often look to testimonials and reviews for social proof, and what they read can be the tipping point for making a purchase decision. The fact that Amazon is cracking down by suing 1,114 “reviewers” who sold their “service” to write bogus reviews is good news for consumers.
For some time, enterprising Web entrepreneurs have been selling reviews. These paid “reviewers” offer their services through Fiverr.com
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