Yelp, YP Partner in Local Advertising Deal

Listings meet online reviews

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The company formerly known as the Yellow Pages, YP, has announced a new partnership with Yelp. YP, with its vast business reach across the U.S. and a significant mobile product, will now connect its clients with Yelp.

“This partnership provides YP customers with the ability to easily manage their online presence and reach more consumers across YP and Yelp’s platforms,” a rep for YP said today.

Yelp, the online site known for its consumer reviews, has a mixed relationship with local businesses—many have complained the site is unfair with sometimes fake and scathing reviews.

YP has a mobile app and platform that allows for reviews, too.



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