BBDO Wins Tropicana, Expanding Its PepsiCo Client Roster

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BBDO has won lead creative duties on the Tropicana account after a review.

"We are excited to work with BBDO to help bring great marketing to life for Tropicana in 2016," says Rachel Fiely, the client's senior director of marketing.

This win marks an expansion of the Omnicom network's relationship with parent company PepsiCo. BBDO is agency of record for Mountain Dew and recently won work for the larger Pepsi brand, producing its first ad for the soda giant in more than seven years.

Tropicana, which is the United States' largest juice brand by market share, had previously been with fellow Omnicom shop Juniper Park, though that agency has not produced any work for the client since 2013.

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