Portrait of Phil Frost

Phil Frost

Performance Marketing contributor Phil Frost is the founder and COO of digital marketing agency Main Street ROI.

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2022’s Major Marketing Trends Across SEO, User-Generated Video, Ad Ops and Influencers

Performance Marketing

There are no tricks that will get brands and platforms through this moment.

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6 Important Google Ads Changes You Need to Know

Performance Marketing

Marketers are left confused in the middle of the holiday shopping season.

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Understanding Web Spam and How to Avoid It With Smarter SEO Practices

Performance Marketing

Advertisers often don't realize they're using tactics that Google considers off-limits.

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What Is Google AMP and How Does It Impact SEO?

Performance Marketing

Faster load times for a mobile web page makes all the difference in the competition for clicks.

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Guest Posting in 2021: What You Need to Know About Creating SEO-Friendly Writing

Performance Marketing

The quality content marketing strategies that make search engines take notice.

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What to Do If Your Search Rankings Drop on Google

Search Engine Optimization

Knowing Google's rationale for algorithm changes can help you get back on its good side.

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6 SEO Tools Every Small-Business Owner Should Know

Search Engine Optimization

Feeling overwhelmed with all the search marketing tools available?

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The Dos and Don’ts of Link-Building and Driving Traffic (Beyond SEO Tricks)

Websites

How do you get those high quality links to your site to establish your authority? You do it through link-building.

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Local Search 101: What You Need to Know

SEM News

If you're not working on discovery, you're hurting your business.

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Why—and How—You Should Optimize Your Website for Bing

Search Engine Optimization

SEO best practices for Bing and Google overlap.