Phil Frost
Performance Marketing contributor Phil Frost is the founder and COO of digital marketing agency Main Street ROI.
What Is Google AMP and How Does It Impact SEO?
Faster load times for a mobile web page makes all the difference in the competition for clicks.
Guest Posting in 2021: What You Need to Know About Creating SEO-Friendly Writing
The quality content marketing strategies that make search engines take notice.
What to Do If Your Search Rankings Drop on Google
Knowing Google's rationale for algorithm changes can help you get back on its good side.
6 SEO Tools Every Small-Business Owner Should Know
Feeling overwhelmed with all the search marketing tools available?
The Dos and Don’ts of Link-Building and Driving Traffic (Beyond SEO Tricks)
How do you get those high quality links to your site to establish your authority? You do it through link-building.
Local Search 101: What You Need to Know
If you're not working on discovery, you're hurting your business.
Why—and How—You Should Optimize Your Website for Bing
SEO best practices for Bing and Google overlap.
3 Important Search Trends to Look Out For in 2021
Performance Marketing
There probably won't be game-changing disruptions in search this year.
A Beginner’s Guide to Google’s Latest Ranking Factor: Core Web Vitals
Performance Marketing
How to navigate the search giant's new ranking metrics for website functionality.
How Contact and About Pages Can Impact Your SEO
Being strategic with the About and Contact Pages can boost rankings and drive traffic to your website.