Phil Frost
Performance Marketing contributor Phil Frost is the founder and COO of digital marketing agency Main Street ROI.
6 SEO Tools Every Small-Business Owner Should Know
Feeling overwhelmed with all the search marketing tools available?
The Dos and Don’ts of Link-Building and Driving Traffic (Beyond SEO Tricks)
How do you get those high quality links to your site to establish your authority? You do it through link-building.
Local Search 101: What You Need to Know
If you're not working on discovery, you're hurting your business.
Why—and How—You Should Optimize Your Website for Bing
SEO best practices for Bing and Google overlap.
3 Important Search Trends to Look Out For in 2021
Performance Marketing
There probably won't be game-changing disruptions in search this year.
A Beginner’s Guide to Google’s Latest Ranking Factor: Core Web Vitals
Performance Marketing
How to navigate the search giant's new ranking metrics for website functionality.
How Contact and About Pages Can Impact Your SEO
Being strategic with the About and Contact Pages can boost rankings and drive traffic to your website.
How to Improve Google Landing Page Experience and Ad Quality Scores
Performance Marketing
If you run a small business, transitioning from print ads in local media to Google Ads can involve a steep learning curve. When you purchase an ad in the alt-weekly [...]
How Your Landing Page Is Sabotaging Your Google Ads Success
Performance Marketing
You’ve read all the tutorials. You’ve spent countless hours poring over demographic data for targeting, crafting the perfect ad copy, and tweaking your campaign. In fact, you’re doing everything you’re [...]
Use Your Ideal Customer Avatar to Boost Google Ads Performance
Performance Marketing
There are a lot of components involved in a successful Google Ads campaign, but there’s one overarching theme that connects most of them: thinking like your customer.