Portrait of Phil Frost

Phil Frost

Performance Marketing contributor Phil Frost is the founder and COO of digital marketing agency Main Street ROI.

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What Is Google AMP and How Does It Impact SEO?

Performance Marketing

Faster load times for a mobile web page makes all the difference in the competition for clicks.

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Guest Posting in 2021: What You Need to Know About Creating SEO-Friendly Writing

Performance Marketing

The quality content marketing strategies that make search engines take notice.

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What to Do If Your Search Rankings Drop on Google

Search Engine Optimization

Knowing Google's rationale for algorithm changes can help you get back on its good side.

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6 SEO Tools Every Small-Business Owner Should Know

Search Engine Optimization

Feeling overwhelmed with all the search marketing tools available?

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The Dos and Don’ts of Link-Building and Driving Traffic (Beyond SEO Tricks)

Websites

How do you get those high quality links to your site to establish your authority? You do it through link-building.

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Local Search 101: What You Need to Know

Search Engine Marketing

If you're not working on discovery, you're hurting your business.

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Why—and How—You Should Optimize Your Website for Bing

Search Engine Optimization

SEO best practices for Bing and Google overlap.

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3 Important Search Trends to Look Out For in 2021

Performance Marketing

There probably won't be game-changing disruptions in search this year.

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A Beginner’s Guide to Google’s Latest Ranking Factor: Core Web Vitals

Performance Marketing

How to navigate the search giant's new ranking metrics for website functionality.

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How Contact and About Pages Can Impact Your SEO

Performance Marketing

Being strategic with the About and Contact Pages can boost rankings and drive traffic to your website.