Portrait of Phil Frost

Phil Frost

Performance Marketing contributor Phil Frost is the founder and COO of digital marketing agency Main Street ROI.

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What to Do If Your Search Rankings Drop on Google

Performance Marketing

Knowing Google's rationale for algorithm changes can help you get back on its good side.

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6 SEO Tools Every Small-Business Owner Should Know

Performance Marketing

Feeling overwhelmed with all the search marketing tools available?

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The Dos and Don’ts of Link-Building and Driving Traffic (Beyond SEO Tricks)

Performance Marketing

How do you get those high quality links to your site to establish your authority? You do it through link-building.

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Local Search 101: What You Need to Know

Performance Marketing

If you're not working on discovery, you're hurting your business.

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Why—and How—You Should Optimize Your Website for Bing

Performance Marketing

SEO best practices for Bing and Google overlap.

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3 Important Search Trends to Look Out For in 2021

Performance Marketing

There probably won't be game-changing disruptions in search this year.

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A Beginner’s Guide to Google’s Latest Ranking Factor: Core Web Vitals

Performance Marketing

How to navigate the search giant's new ranking metrics for website functionality.

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How Contact and About Pages Can Impact Your SEO

Performance Marketing

Being strategic with the About and Contact Pages can boost rankings and drive traffic to your website.

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How to Improve Google Landing Page Experience and Ad Quality Scores

Performance Marketing

If you run a small business, transitioning from print ads in local media to Google Ads can involve a steep learning curve. When you purchase an ad in the alt-weekly [...]

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How Your Landing Page Is Sabotaging Your Google Ads Success

Performance Marketing

You’ve read all the tutorials. You’ve spent countless hours poring over demographic data for targeting, crafting the perfect ad copy, and tweaking your campaign. In fact, you’re doing everything you’re [...]