Phil Frost
Performance Marketing contributor Phil Frost is the founder and COO of digital marketing agency Main Street ROI.
6 Important Google Ads Changes You Need to Know
Marketers are left confused in the middle of the holiday shopping season.
Understanding Web Spam and How to Avoid It With Smarter SEO Practices
Advertisers often don't realize they're using tactics that Google considers off-limits.
What Is Google AMP and How Does It Impact SEO?
Faster load times for a mobile web page makes all the difference in the competition for clicks.
Guest Posting in 2021: What You Need to Know About Creating SEO-Friendly Writing
The quality content marketing strategies that make search engines take notice.
What to Do If Your Search Rankings Drop on Google
Knowing Google's rationale for algorithm changes can help you get back on its good side.
6 SEO Tools Every Small-Business Owner Should Know
Feeling overwhelmed with all the search marketing tools available?
The Dos and Don’ts of Link-Building and Driving Traffic (Beyond SEO Tricks)
How do you get those high quality links to your site to establish your authority? You do it through link-building.
Local Search 101: What You Need to Know
If you're not working on discovery, you're hurting your business.
Why—and How—You Should Optimize Your Website for Bing
SEO best practices for Bing and Google overlap.
3 Important Search Trends to Look Out For in 2021
Performance Marketing
There probably won't be game-changing disruptions in search this year.