Portrait of Phil Frost

Phil Frost

Performance Marketing contributor Phil Frost is the founder and COO of digital marketing agency Main Street ROI.

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Why—and How—You Should Optimize Your Website for Bing

Search Engine Optimization

SEO best practices for Bing and Google overlap.

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3 Important Search Trends to Look Out For in 2021

Performance Marketing

There probably won't be game-changing disruptions in search this year.

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A Beginner’s Guide to Google’s Latest Ranking Factor: Core Web Vitals

Performance Marketing

How to navigate the search giant's new ranking metrics for website functionality.

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How Contact and About Pages Can Impact Your SEO

Performance Marketing

Being strategic with the About and Contact Pages can boost rankings and drive traffic to your website.

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How to Improve Google Landing Page Experience and Ad Quality Scores

Performance Marketing

If you run a small business, transitioning from print ads in local media to Google Ads can involve a steep learning curve. When you purchase an ad in the alt-weekly [...]

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How Your Landing Page Is Sabotaging Your Google Ads Success

Performance Marketing

You’ve read all the tutorials. You’ve spent countless hours poring over demographic data for targeting, crafting the perfect ad copy, and tweaking your campaign. In fact, you’re doing everything you’re [...]

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Use Your Ideal Customer Avatar to Boost Google Ads Performance

Performance Marketing

There are a lot of components involved in a successful Google Ads campaign, but there’s one overarching theme that connects most of them: thinking like your customer.

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Outdated SEO Practices You Need to Avoid in 2020

Performance Marketing

SEO is constantly evolving and if you don’t keep up with the latest SEO developments, you may end up doing more harm than good. Learn which outdated SEO practices you [...]

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5 Ways to Improve Your Blog Posts for Search in 2020

Performance Marketing

Google never fails to keep us on our toes. Luckily, Google is pretty clear about what they want from content and these general guidelines stay the same regardless of algorithm [...]

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4 Takeaways From Google’s Search Quality Rater Guidelines Every Marketer Should Know

Performance Marketing

Google employs a massive team of quality raters across the globe to help it assess its search results. The data Google gathers from these raters is used to improve algorithms, [...]