Larry Alton

5 Tips for Winning Over Social Media Clients

Opinion: Prospects feel more comfortable working with proven companies.

7 Techniques to Write More Concisely in Social Media (and Why You Should)

Opinion: The bulkier your content is, the less visible it’s going to be in this kind of environment.

The 9 Biggest Problems New Social Media Marketers Face

Opinion: It isn’t as easy or straightforward as people are inclined to believe.

Why Airline Social Media Strategies Are Shifting to Private Interactions

Opinion: Few industries have suffered as many publicly damaging blunders.

3 Ways Leading Brands Build Trust via Social Media

Opinion: Without frequent interaction with customers, some organizations face uphill battles.

The 5 Most Effective Logical Appeals in Social Media Advertising

Opinion: Ads want to persuade consumers to do something.

How to Encourage Customer Advocacy on Social Media

Opinion: How do you generate organic word of mouth?

Boost Your Social Strategy With Real-World Icons

Opinion: Anything unique and exciting instantly turns into Instagram “bait.”

The 4 Secrets Successful Brands Use to Grow Their Facebook Fan Bases

Opinion: Facebook is worth your time and energy and will continue to be a smart investment.

4 Ways You Can Leverage Your Social Media Reviews

Opinion: If you’re just sitting back and admiring reviews, you’re missing out on the chance to create value.