Walmart Consolidates Its U.S. Advertising Business With Publicis Groupe
Brand Marketing
Walmart, one of America's largest advertisers, decided this month to consolidate its U.S. advertising and in-store creative work with a newly launched unit of Publicis Groupe in a move that [...]
Publicis Groupe Consolidates Its Media Agencies Into 4 Global Brands
Brand Marketing
A few short months after Publicis Groupe chairman and CEO Maurice Lévy announced a massive plan to restructure its entire network, the holding company unveiled today a plan for its [...]
Starcom MediaVest Lays Off 80 Employees in a Move to Restructure
Brand Marketing
Starcom MediaVest Group laid off 80 employees today. The Publicis Groupe agency said the layoffs were simply part of a larger, routine restructuring plan and not as a result of [...]
Walmart Pulls Its North American Account From MediaVest
Brand Marketing
The hits keep on coming: MediaVest has lost Walmart, one of its largest North American accounts.
Delta Air Lines Launches a Media Agency Review
Brand Marketing
Delta Air Lines has tapped Joanne Davis Consulting to pilot the carrier's media agency review, sources close to the process told Adweek today. Delta spends north of $50 million annually [...]
Leo Burnett Worldwide Names Rich Stoddart as Agency Network’s Global CEO
Brand Marketing
In a major leadership transition at one of the industry's most storied agency networks, Rich Stoddart will succeed Tom Bernardin as CEO at Leo Burnett Worldwide. Stoddart will also continue [...]