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A few short months after Publicis Groupe chairman and CEO Maurice Lévy announced a massive plan to restructure its entire network, the holding company unveiled today a plan for its media arm, Publicis Media, which aims to simplify its business. Under the previous restructuring plan, Publicis broke its agencies into four subgroups including Publicis Communications, Publicis Media, Publicis Sapient and Publicis Healthcare.
The Publicis Media group, led by Steve King, previously included Starcom Mediavest, ZenithOptimedia, VivaKi, Performics, MRY and Moxie.
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