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Advertising agencies must evolve in order to survive and support the growing demands of clients. Otherwise, they're doomed to fail, agency leaders speaking at the 4A's Transformation conference say.
Speakers at the Miami conference including Publicis Groupe CEO and chairman Maurice Lévy and president of DDB North America Wendy Clark broached the subject of the agency and holding company model and what they're doing to keep it relevant.
"I am convinced that existing ways of agencies and particularly holding companies have to come to an end," Lévy said.