Agencies Address How They’re Restructuring to Fight a Breaking Business Model

Publicis Groupe and DDB share insights at 4A’s Transformation

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Advertising agencies must evolve in order to survive and support the growing demands of clients. Otherwise, they're doomed to fail, agency leaders speaking at the 4A's Transformation conference say. 

Speakers at the Miami conference including Publicis Groupe CEO and chairman Maurice Lévy and president of DDB North America Wendy Clark broached the subject of the agency and holding company model and what they're doing to keep it relevant.

"I am convinced that existing ways of agencies and particularly holding companies have to come to an end," Lévy said.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in