Delta Air Lines Launches a Media Agency Review

Incumbent DigitasLBi expected to defend

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Delta Air Lines has tapped Joanne Davis Consulting to pilot the carrier's media agency review, sources close to the process told Adweek today.

Delta spends north of $50 million annually on domestic advertising, per Kantar Media. DigitasLBi, a unit of Publicis Groupe, handles the assignment and is expected to defend.

JDC referred Adweek's questions to Delta, which did not immediately respond to a request for comment. DigitasLBi executives could not immediately be reached.

This marks the first major media review of 2016.

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