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In a major leadership transition at one of the industry's most storied agency networks, Rich Stoddart will succeed Tom Bernardin as CEO at Leo Burnett Worldwide.
Stoddart will also continue to hold the title of North American CEO; Bernardin remains Leo Burnett's global chairman through June 2017.
The changes take effect Feb. 1, and follow a major reorganization in December at Leo Burnett parent Publicis Groupe. That shuffle, designed to simplify the holding company's corporate structure, saw all creative resources brought under an umbrella entity, Publicis Communications, led by CEO Arthur Sadoun (who also helms Publicis Worldwide).
Today, in a statement, Sadoun described Stoddart as "the best person" to guide Leo Burnett "on this new journey and lead the teams to great successes for our clients," adding that Bernardin's "wealth of experience" would continue to help Publicis Communications "achieve its objectives."
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