Walmart Consolidates Its U.S. Advertising Business With Publicis Groupe

Leaves The Martin Agency after nearly 10 years

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Walmart, one of America's largest advertisers, decided this month to consolidate its U.S. advertising and in-store creative work with a newly launched unit of Publicis Groupe in a move that the latter describes as "a new strategic relationship that will give Walmart unfettered access to all of Publicis Groupe's agencies and resources."

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