Starcom MediaVest Lays Off 80 Employees in a Move to Restructure

News follows loss of Walmart's North American business

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Starcom MediaVest Group laid off 80 employees today. The Publicis Groupe agency said the layoffs were simply part of a larger, routine restructuring plan and not as a result of some recent, high-profile business losses.

"We routinely evaluate all aspects of our business to map to our clients' needs and the future. As a result, we are making talent calibrations across our U.S. operations," the organization told Adweek in a statement.

The cuts will be made across the company and will not focus on any one department or client team.

MediaVest took a big hit earlier in the month when it was revealed that the company lost Walmart, one of its largest North America accounts.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in