ANA Report Finds Execs Knew of 'Pervasive' Use of Nontransparent Media Practices

Agencies fire back at the findings

In its much-awaited transparency report the Association of National Advertisers reveals troubling specifics to bolster its accusations of the "pervasive" use of kickbacks and rebates in an ad industry where "senior executives across the agency ecosystem were aware of, and mandated, some nontransparent business practices."