Public Relations

What Johnson & Johnson and Lumber Liquidators Did Right—and Wrong—in Cancer Claim Responses

Two brands found themselves in hot water recently after their products were linked to cancer, and their reactions offer lessons in crisis response management.

No, Anthony Weiner Won’t Be Fixing Other People’s PR Nightmares

Public relations firm MWW has gotten quite a bit of attention for choosing an unlikely name as its newest expert adviser: former Congressman Anthony Weiner.

Meet the PR Industry’s 30 Under 30 for 2015

In covering the PR industry since 2007, Adweek's PRNewser blog has run the gamut from corporate disasters and social media trends to agency rebranding projects, staffing changes and best practices […]

Why That Scary Omaha Zoo Video Is a Gorilla-Sized PR Nightmare

According to TripAdvisor, the Henry Doorly Zoo & Aquarium in Omaha, Nebraska, is the best zoo in the United States.

Marketers Say Debuting Amazon Dash Right Before April Fools’ Day Was Genius

For a few hours on Tuesday, social media users were puzzled over whether Amazon Dash was an actual, Internet-of-Things invention or an early April Fools' Day joke.

9 Popular Sites Become Core of New Adweek Blog Network

A diverse collection of industry blogs previously owned by Mediabistro today has been integrated into Adweek.com as the new Adweek Blog Network.

Eric Mower + Associates Gets a Presence in New York

Eric Mower + Associates is coming to the Big Apple. The Syracuse, N.Y.-based agency is merging with public relations specialist Middleton & Gendron in New York, giving Eric Mower a presence in advertising's largest market.

Burson-Marsteller Draws Ire for Working With Islamist Political Party

One of the world’s largest public relations companies has become embroiled in a controversy surrounding its representation of a Tunisian Islamist political party and is downplaying a report that it refused to work with Israel.

NFL Brand Partners Kick Off PR Initiatives

As coaches and players ramp up to compete in the 2014 football season, brands are doing the same. Advertising partners of the National Football League are busy finalizing their PR strategies to score more sales.

Lands’ End Gift Doesn’t Go Over Well

When giving away a free "gift," keep your audience in mind.