In covering the PR industry since 2007, Adweek's PRNewser blog has run the gamut from corporate disasters and social media trends to agency rebranding projects, staffing changes and best practices from veterans and newcomers alike.
One thing we haven’t done until now was to showcase some of the young, talented professionals defining the communications industry of the present and future.
Many trade publications compile such lists—but they’re often pay-to-play exercises in self-promotion and the art of completing awards submissions. We wanted to do things a bit differently, so we simply asked readers and contacts within the industry to nominate those who they thought were doing great work in the field—be they in-house, at agencies or independent.
We received well over 200 nominations from people ranging from top tech journalists and government officials to recent college grads still working their way through PR internships.
Ultimately, we chose the 30 named here based on a combination of factors including who nominated them, how many mentions they received, how much experience they’ve accumulated in their careers and their ability to stand out in a crowded industry.
We believe they all deserve to be recognized for the work they’ve done for their clients, their employers and the industry at large.
Quick disclaimer: This is a subjective list that's not meant to serve as a comprehensive overview of the thousands of people in their 20s who power this field every day. If you weren't mentioned, didn’t get nominated or weren't aware of the project, don’t worry—we'll do it again next year.
Here, then, are our 30 Under 30: