Marketing and Sales

Living With (and Working Against) Fake News

Headshot of Chet Dalzell
By Chet Dalzell

First, let me say this is not a political post. Sometimes, understandably, I garner partisan comments and critiques on my marketing observations about elections and campaigns, or current events and what we can learn from them as marketing and communications practitioners. I welcome all comments — but there is no intended political agenda here.

Second, there’s been a lot of media attention around “fake news,” “alternative facts” and “bad ads” this past week, and in this digital age, it’s not surprising to see these phenomena come forward.

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Headshot of Chet Dalzell

Chet Dalzell

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

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