Why That Scary Omaha Zoo Video Is a Gorilla-Sized PR Nightmare

5 million views so far, but marketers criticize the damage control

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According to TripAdvisor, the Henry Doorly Zoo & Aquarium in Omaha, Nebraska, is the best zoo in the United States. Situated near the Missouri River on the Nebraska-Iowa border, the zoo boasts the Lied Jungle, which is one of the world's largest indoor rainforests and features the biggest glazed geodesic dome found on this planet.

So, with apologies to Ron Burgundy, that's why TripAdvisor believes it's even better than San Diego's. But in a similar vein to how the fictional Anchorman character and his friends once found themselves in a perilous predicament with a couple of the large creatures at their Southern California zoo, Henry Doorly's marketers have a literally gorilla-sized PR issue on their hands in the Heartland.



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