What Johnson & Johnson and Lumber Liquidators Did Right—and Wrong—in Cancer Claim Responses

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Two brands found themselves in hot water recently after their products were linked to cancer, and their reactions offer lessons in crisis response management.

On Monday, Johnson & Johnson was ordered to pay $72 million by a Missouri state jury to the family of a woman whose death from ovarian cancer was linked to use of the company's talc-based baby powder. More than 1,200 lawsuits linking Johnson & Johnson's baby powder to cancer are still pending, the Associated Press reported.

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