Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.
Two brands found themselves in hot water recently after their products were linked to cancer, and their reactions offer lessons in crisis response management.
On Monday, Johnson & Johnson was ordered to pay $72 million by a Missouri state jury to the family of a woman whose death from ovarian cancer was linked to use of the company's talc-based baby powder. More than 1,200 lawsuits linking Johnson & Johnson's baby powder to cancer are still pending, the Associated Press reported.