Marketers Say Debuting Amazon Dash Right Before April Fools' Day Was Genius

People are already buzzing about how to use the buttons


For a few hours on Tuesday, social media users were puzzled over whether Amazon Dash was an actual, Internet-of-Things invention or an early April Fools' Day joke.

The Seattle-based e-commerce giant introduced WiFi-enabled buttons for consumers to place around the house, letting them—by physically pressing the button—instantly re-order products like toilet paper and coffee through Amazon Prime. The small, plastic buttons are wired to the Amazon Prime smartphone app, which allows users to control purchasing restrictions such as quantity while stocking up on Tide, Huggies, Kraft (see image above), Glad and other packaged goods.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in