Jessica Nable

Jessica Nable's blog is focused on how companies can manage and improve their corporate reputation. With over 15 years of corporate, B2B, financial services, and technology communications experience, Nable is an experienced senior strategic communications consultant who helps organizations build deeper relationships with press, clients and prospects, current and prospective employees, and lawmakers. Reach her at jessica.nable@gmail.com and connect with her on LinkedIn. 

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The Value of Brand Communications During Chapter 11 Bankruptcy

Performance Marketing

Corporate bankruptcy does not mean a brand will become extinct or that it’s time to halt all marketing and communications. Instead, a Chapter 11 filing is an opportunity for a [...]

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What’s in a Name? A Lot. Here’s How to Successfully Rebrand Your Business

Performance Marketing

Rebrands of companies, products, and services are not uncommon. A company may choose to rebrand to refresh a stale image. Often a rebrand is triggered by a merger or acquisition. [...]

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Brands Cannot Be Silent and Ignore Injustice

Performance Marketing

While some brands may be reluctant to enter political discussions, the state of race, racial violence, and police brutality in America is more than politics. And your consumers and employees [...]

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What Brands Need to Know About the Current State of Earned Media

Performance Marketing

The news cycle is overwhelmed with pandemic-related stories. Media organizations are facing trying times, and it’s hard to get the attention of reporters to pitch your company’s latest news. Yet, [...]

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6 Tips for Brand Communications on a Budget

Performance Marketing

We are facing a bleak global economic outlook due to the spread of COVID-19. For many brands, recovery will take time. However, an economic downturn is not a reason to [...]

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How Brands Should Communicate During Uncertain Timesm

Media

Earlier this year, I wrote about the greatest reputation risks brands face in 2020. At the time, the threat of COVID-19 — the 2019 novel coronavirus — wasn’t prevalent, as it [...]

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How Brands Should Communicate During Uncertain Times

Performance Marketing

Today, every company is dealing with the effects of the COVID-19 outbreak in some way or another. Companies need to be thinking about their brand communication with stakeholders and how [...]

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10 PR Don’ts That Will Tarnish Brand Reputations With the Media

Performance Marketing

If you follow reporters on Twitter, inevitably you will encounter a frustrated post condemning the behavior of a PR pro or company. Experienced brand communicators should have enough understanding of [...]

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Reputational Risks Brands Face in 2020 and What to Do About Them

Performance Marketing

The CMO Council touched on many of the reputational risks that marketers need to have on their radar in 2020 and beyond. Below are five brand risks that I believe [...]

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To Find Your 2020 Agency Partner, Look Beyond ‘Agency of the Year’

Performance Marketing

There’s no shortage of agency rankings, highlighting the “agency of the year” for advertising agencies, PR firms, marketing technology vendors, and more. Accolades are important, but often to the agencies [...]

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