Omnicom Will Launch Third Media Network With P&G Win
Brand Marketing
After months of deliberating, Procter & Gamble has chosen which North American media agencies will handle its more than $2 billion in media spend.
CNET Bought a House in Kentucky to Test Smart-Home Gadgets of the Future
Brand Marketing
Today CNET is launching a smart home in Louisville, Ky., where its editorial team can see how the homes of tomorrow will function—like a test kitchen for the Internet of [...]
Do Brand Marketers Really Use Those Mobile Apps for Real-Time Analytics?
Performance Marketing
There's been a steady flow of mobile apps emerging for marketers, allowing them to monitor and tweak campaigns while they're running to an off-site meeting, doing the daily commute or [...]
When Will P&G Finally Air This Tide Commercial With a Gay Couple in the U.S.?
Brand Marketing
After two decades of supporting its gay employees internally, Procter & Gamble publicly came out in support of gay marriage late last year.
How the Ad Council and R/GA Created the Powerful ‘Love Has No Labels’ PSA
Brand Marketing
Chris Northam didn't know what to expect when he set up a giant, ersatz X-ray installation at the Third Street Promenade in Santa Monica, Calif., this past Valentine's Day.
Ad of the Day: Girls Are Unstoppable in Next Phase of Always ‘Like a Girl’ Campaign
Brand Marketing
Last summer, Procter & Gamble's Always scored a big hit with its stereotype-crushing "Like a Girl" ad, which then got a slot on the Super Bowl. Now, the feminine products [...]