Omnicom Will Launch Third Media Network With P&G Win

Carat keeps some business, as does SMG

After months of deliberating, Procter & Gamble has chosen which North American media agencies will handle its more than $2 billion in media spend.

@michaelburgi Michael Burgi is Adweek's director of editorial partnerships.
@PatrickCoffee Patrick Coffee is a senior editor for Adweek.