Brand Marketing

Omnicom Will Launch Third Media Network With P&G Win

Carat keeps some business, as does SMG

By Michael Burgi & Patrick Coffee

December 7, 2015

After months of deliberating, Procter & Gamble has chosen which North American media agencies will handle its more than $2 billion in media spend.

Michael Burgi
@michaelburgi michael.burgi@adweek.com Michael Burgi is Adweek's director of editorial partnerships.
Patrick Coffee
@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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