How the Ad Council and R/GA Created the Powerful ‘Love Has No Labels’ PSA

The second most viewed community activism campaign of all time

Chris Northam didn't know what to expect when he set up a giant, ersatz X-ray installation at the Third Street Promenade in Santa Monica, Calif., this past Valentine's Day. But what he ended up with turned into one of the most beloved public service ads in recent memory—the iconic and award-winning anti-bias message "Love Has No Labels" made by R/GA for client The Ad Council.