How the Ad Council and R/GA Created the Powerful ‘Love Has No Labels’ PSA

The second most viewed community activism campaign of all time

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Chris Northam didn't know what to expect when he set up a giant, ersatz X-ray installation at the Third Street Promenade in Santa Monica, Calif., this past Valentine's Day. But what he ended up with turned into one of the most beloved public service ads in recent memory—the iconic and award-winning anti-bias message "Love Has No Labels" made by R/GA for client The Ad Council.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in