When Will P&G Finally Air This Tide Commercial With a Gay Couple in the U.S.?

Spot has tested in Canada

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After two decades of supporting its gay employees internally, Procter & Gamble publicly came out in support of gay marriage late last year. The packaged goods giant reiterated that position with a tweet in June celebrating the Supreme Court's decision guaranteeing a nationwide right to same-sex marriage:

The company has been slower, however, to feature gay couples in its advertising—sitting by as Honey Maid, DirecTV, Hallmark and other brands lead the charge in normalizing images of such families in ads.



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