Do Brand Marketers Really Use Those Mobile Apps for Real-Time Analytics?

They do, in fact, and here's why

There's been a steady flow of mobile apps emerging for marketers, allowing them to monitor and tweak campaigns while they're running to an off-site meeting, doing the daily commute or "work-cationing" poolside with a cocktail or two. Twitter began testing the tech concept during the last holiday season, Facebook launched such an app in June, and digital-marketing company Unmetric unveiled its own on Aug. 6.