What's better, sitting on your couch watching someone skydiving or climbing a mountain, or getting off your butt and actually doing it yourself? While it may depend on who you ask, most would argue the experience of doing is much greater than watching, which is the premise for Mountain Dew's new global ad campaign.
Love it or hate it, Mountain Dew created a viral sensation during last year's Super Bowl with its ad featuring the slightly creepy but nonetheless fascinating Puppy Monkey Baby.
Snap Inc.'s video-capturing Spectacles are finally here and marketers are already getting their hands on them from vending machines called Snapbots, which started appearing yesterday near the Venice, Calif.,-based company's headquar
Many of fall TV's biggest stars have one thing in common: They appeared in commercials early (and sometimes, not-so-early) in their career as they tried to break into Hollywood.
This summer Mountain Dew kicked off an epic competition for its die-hard fans. Dew fans had spent years asking for two flavors, Baja Blast and Pitch Black, to be sold permanently in stores. Mountain Dew was only going to bring one flavor back forever so it decided to let the fans vote in the DEWcision 2016 campaign.
Last spring Nick Horbaczewski didn't have a clue what drone racing was. Now he's the CEO and founder of the Drone Racing League (DRL), with investors that include Miami Dolphins owner Stephen Ross.
Most professional athletes define their legacy exclusively by what they accomplish in the game. That doesn't work for Russell Westbrook.
Those who grew up in the '90s—and watched Nickelodeon religiously—are probably familiar with the legendary show GUTS. For those not familiar, the show featured a fake mountain (called the Aggro Crag) that competitors would race up.
It isn't always easy to pair up the suits of the marketing world with those freewheeling kids that make the buzziest videos in the digisphere. The two sides—and more importantly, their respective brands—must have chemistry.
Celebrities like Amy Adams and Iggy Azalea partied with media and brands at Super Bowl 50 parties in San Francisco.