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Snap Inc.'s video-capturing Spectacles are finally here and marketers are already getting their hands on them from vending machines called Snapbots, which started appearing yesterday near the Venice, Calif.,-based company's headquarters.
The $130 devices come loaded with battery power that records 10-second videos—or "memories"—that can then be shared to Snapchat by syncing the glasses up to the app.
"It can elevate the way in which you can put [together] a narrative," Space150's creative director Ned Lampert told Adweek yesterday.