Mountain Dew Taps Into Your '90s Nostalgia By Resurrecting GUTS Aggro Crag

MTV, Nickelodeon join DEWcision 2016

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Those who grew up in the '90s—and watched Nickelodeon religiously—are probably familiar with the legendary show GUTS. For those not familiar, the show featured a fake mountain (called the Aggro Crag) that competitors would race up. Tapping into '90s kid nostalgia, Mountain Dew resurrected the Aggro Crag in New York City last week as part of its "Dewcision 2016" campaign.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in