Mountain Dew Chose Its New Permanent Flavor by Tapping Into Cult Social Following

Pitch Black wins DEWcision 2016

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This summer Mountain Dew kicked off an epic competition for its die-hard fans. Dew fans had spent years asking for two flavors, Baja Blast and Pitch Black, to be sold permanently in stores. Mountain Dew was only going to bring one flavor back forever so it decided to let the fans vote in the DEWcision 2016 campaign.

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