Why Marketers Like Disney and Seaworld Are Now Opting for the Humane Touch
Brand Marketing
A cynic might say that fashion mavens, food sellers, cosmetics makers and entertainment purveyors are just trying to save face and give themselves a feel-good marketing hook by changing the [...]
How Regional Chains Are Competing in the Fast-Food Breakfast War
Brand Marketing
It's easy to assume that the fast-food breakfast war begins and ends with its two major contenders: Taco Bell and McDonald's.
IHOP, Waffle House and Dunkin’ Donuts Are Unimpressed With McDonald’s All-Day Breakfast
Brand Marketing
Conquering the breakfast market is essential for fast-food brands—sales last year reached $34.5 billion, per research firm Technomic.
McDonald’s Gets Classy and Begins Taking Reservations as It Rolls Out Gourmet Burger
Creativity
Earlier this year, McDonald's Sweden launched a Big Mac clothing and lifestyle collection. Now—as if the Swedes weren't lucky enough with their beef-and-cheese bed sheets, wallpaper and apparel—the fast-food chain [...]
Papa John’s Highlights Better Ingredients in New Campaign
Brand Marketing
Papa John's is rolling out its first 60-second TV commercial, using the extended messaging time to drive home its long-held commitment to better ingredients. Missing are the usual jocks like [...]
Watch Out, New Hamburglar, Old Hamburglar Is Out of Jail and on the Road Again
If you're underwhelmed by the new Hamburglar's antics so far—and are pining for the original criminal himself—you're in luck, thanks to a spec campaign from production company Whiskey Tongue.