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Papa John's is rolling out its first 60-second TV commercial, using the extended messaging time to drive home its long-held commitment to better ingredients. Missing are the usual jocks like Peyton Manning standing alongside founder John Schnatter. The new campaign, from Grey, New York, attempts to stand out from other fast food competitors by showing Schnatter's 1984 beginnings. He claims better ingredients were in the pizza he made in the broom closet of the tavern owned by his father.
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