Brand Marketing

IHOP, Waffle House and Dunkin' Donuts Are Unimpressed With McDonald's All-Day Breakfast

Who will be the breakfast king?

By Kristina Monllos

October 6, 2015

Conquering the breakfast market is essential for fast-food brands—sales last year reached $34.5 billion, per research firm Technomic. So now that McDonald's has launched its hotly anticipated all-day breakfast, other brands are fighting back on Twitter. 

Kristina Monllos

Kristina Monllos is a senior editor for Adweek.

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