McDonald's Gets Classy and Begins Taking Reservations as It Rolls Out Gourmet Burger

Fast food's slow-food tactics

Earlier this year, McDonald's Sweden launched a Big Mac clothing and lifestyle collection. Now—as if the Swedes weren't lucky enough with their beef-and-cheese bed sheets, wallpaper and apparel—the fast-food chain is testing an online reservation system (with table service!) in the Scandinavian nation.