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Earlier this year, McDonald's Sweden launched a Big Mac clothing and lifestyle collection. Now—as if the Swedes weren't lucky enough with their beef-and-cheese bed sheets, wallpaper and apparel—the fast-food chain is testing an online reservation system (with table service!) in the Scandinavian nation.
Table booking began last night on Booktable for over 30 McD's locations for select dates between Sept. 25 and Oct. 2, as part of a promotion for its new, gourmet-style Maestro Classic burger.
"We wanted to give our most loyal customers a unique and memorable experience," says Jeff Jackett, marketing director at McDonald's Sweden.
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