McDonald's Launches the Big Mac Lifestyle Collection for Fans of Beefy, Cheesy Everything

Wallpaper, bed sheets, clothes and more

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Taco Bell is calling McDonald's a disgusting communist pig, but McDonald's doesn't care, because McDonald's still has the Big Mac. And now, the Big Mac is getting its very first lifestyle collection of merchandise for those who want something a little more meaty than what Martha Stewart can deliver.

The collection—which includes everything from clothing to wallpaper to bed sheets, all emblazoned with images of the chain's signature sandwich—was launched Tuesday at a "McWalk" fashion show in Stockholm, Sweden.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in