Can McDonald’s Keep Its Mojo After the All-Day-Breakfast Hype Fades?

Restaurant analysts weigh in

Consumers are lovin' McDonald's all-day breakfast, to the tune of surging sales for the brand, but how long can the party last?

@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.