Retailers Can Now Buy Facebook Ads That Only Run If the Right Products Are in Stock
Performance Marketing
It's an ongoing challenge for retail CMOs to justify to their CFOs that digital ads drive in-store sales. So one can imagine the teeth-gnashing that must take place whenever brick-and-mortar [...]
This Glorious Local Restaurant Ad Will Take Your Mind Off Everything Wrong in the World
Creativity
Feeling sad? Uninspired? Sick at heart over basically every single thing happening in the world right now? Well then, welcome to the "empire of taste," a place where you will [...]
Yelp, YP Partner in Local Advertising Deal
Performance Marketing
The company formerly known as the Yellow Pages, YP, has announced a new partnership with Yelp. YP, with its vast business reach across the U.S. and a significant mobile product, [...]
Local Car Dealerships Search for Growth Online
Brand Marketing
As thousands of consumers pour into Detroit’s North American International Auto Show this week to kick the tires of new models and concept cars, many will go back to their [...]
Local Instagram Photos Spike Coffee Chain’s Facebook Ad Performance
Performance Marketing
MomentFeed is debuting a service that lets retail marketers systematically repurpose Instagram photos as creative for locally targeted Facebook ads.
Facebook’s Mobile App Offers OpenTable Reservations
Performance Marketing
Facebook has integrated OpenTable's restaurant booking service into its mobile app. Additionally, the social behemoth has forged an agreement with digital entertainment firm Rovi to let on-the-go users find listings [...]