Formerly known as Yellow Pages, YP wants to remind people it's a good source for local advice online as well as in hulking-book form. To do so, it's been rolling out a word-of-mouth campaign with the help of online influencers.
The business directory began more than 130 years ago and rebranded in 2010 to promote a more digitally focused future. It left parent company AT&T Interactive in 2012 and has since been working to establish a reputation for local, online recommendations.
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