10% of Small, Local Businesses Have Purchased Twitter Ads

And half of those using the social platform buy Promoted Tweets

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Twitter launched automated ad buying for small- to medium-size businesses (SMBs) in Indonesia earlier this week after rolling out the service in other countries in recent months.

But it's been three whole years since the San Francisco-based social media player debuted self-service ads in the U.S. for SMB marketers. We asked BIA/Kelsey for data on how the initiative has gone so far for Twitter. As part of its ongoing Local Commerce Monitor research series, the Chantilly, Virginia-based, local-media-focused company surveyed 600 American companies with 10 to 99 employees. 



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