Facebook's Mobile App Offers OpenTable Reservations

Social giant rolls out Rovi integration as well

Facebook has integrated OpenTable's restaurant booking service into its mobile app. Additionally, the social behemoth has forged an agreement with digital entertainment firm Rovi to let on-the-go users find listings such as TV programs and movies.

So, Facebook's mobile app could be a better date-night tool for its droves of users. Per a blog post by the Menlo Park, Calif.-based company this afternoon, the OpenTable integration will sync with 20,000 restaurants that have Facebook pages.

With the OpenTable partnership, Facebook clearly has Yelp and Foursquare's share of the local-mobile space in its sights.

And the move could further augment CEO Mark Zuckerberg's burgeoning mobile ad sales as restaurants could theoretically view Facebook as more of a direct sales channel—putting the social network in the way of Google and Apple's local aspirations.



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