Facebook Mobile Swells to 41% of Its Ad Sales

Digital giant's Q2 revenue hits $1.81 billion, 'an astounding surge'

Facebook's mobile ads accounted for 41 percent of its $1.62 billion in ad sales during the second quarter, during which the company reported $1.81 billion in total revenue, beating Wall Street expectations on Wednesday.

For comparison, mobile was 30 percent of its ad sales during the first quarter. Facebook's monthly active users on mobile skyrocketed to 819 million during Q2, a 51 percent increase year over year.

Such multipronged growth should help, as CEO Mark Zuckerberg said during an earnings call, "dispel the myth that Facebook can't make money on mobile."

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