Local Car Dealerships Search for Growth Online

Digital ad spend up 85% from 3 years ago

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As thousands of consumers pour into Detroit’s North American International Auto Show this week to kick the tires of new models and concept cars, many will go back to their hometowns and ponder their next big purchase. They’ll likely continue their research online—rather than commit to long hours browsing in car lots.

Given the shift to digital, it should come as no surprise, then, that local car dealers are steering their marketing efforts there as well.

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