Retailers Can Now Buy Facebook Ads That Only Run If the Right Products Are in Stock

With the help of better location targeting

It's an ongoing challenge for retail CMOs to justify to their CFOs that digital ads drive in-store sales. So one can imagine the teeth-gnashing that must take place whenever brick-and-mortar players realize the products in their digital ads were out of stock for a significant time during a campaign. Talk about a waste, and not to mention it's a bad brand experience for the consumer to run into a store for something only to find it cannot be immediately purchased. 

@Chris_Heine Christopher Heine is a New York-based editor and writer.
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