Facebook is letting users respond to local-awareness ads with private messages, turning the promos into customer-service tools. The feature, which evidently will not be available to national brands, includes a "Send Message" button that local marketers can affix to their ads.
The Menlo Park, Calif.-based company announced the development Wednesday in a blog post in which it also revealed that page administrators for Facebook marketers will be able to reply to public comments with private messages.
This feature should help social-media managers avoid the sometimes unpleasant back-and-forth banter that can go on between brands and consumers on Facebook pages.
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