local advertising

Retailers Can Now Buy Facebook Ads That Only Run If the Right Products Are in Stock

It's an ongoing challenge for retail CMOs to justify to their CFOs that digital ads drive in-store sales. So one can imagine the teeth-gnashing that must take place whenever brick-and-mortar players realize the products in their digital ads were out of stock for a significant time during a campaign.

Here’s How Facebook Is Turning Its Local Ad Unit Into a Customer Service Channel

Facebook is letting users respond to local-awareness ads with private messages, turning the promos into customer-service tools. The feature, which evidently will not be available to national brands, includes a "Send Message" button that local marketers can affix to their ads.

Is YP’s Search Data Strong Enough to Win More Local Digital Ad Dollars?

A few years ago, Foursquare, Yelp and Groupon seemed to be booming with brands and consumers, painting a pretty lucrative picture of the future of local advertising.

10% of Small, Local Businesses Have Purchased Twitter Ads

Twitter launched automated ad buying for small- to medium-size businesses (SMBs) in Indonesia earlier this week after rolling out the service in other countries in recent months.

Bloggers and Celebrities Share Hometown Recommendations for YP Campaign

Formerly known as Yellow Pages, YP wants to remind people it's a good source for local advice online as well as in hulking-book form. To do so, it's been rolling out a word-of-mouth campaign with the help of online influencers.

This Glorious Local Restaurant Ad Will Take Your Mind Off Everything Wrong in the World

Feeling sad? Uninspired? Sick at heart over basically every single thing happening in the world right now? Well then, welcome to the "empire of taste," a place where you will be guided through the world of Staten Island's latest ... I'm going to assume Greek restaurant, Troy, where they serve delicious scroomin berts (don't ask me, man, just watch the video).

Yelp, YP Partner in Local Advertising Deal

The company formerly known as the Yellow Pages, YP, has announced a new partnership with Yelp. YP, with its vast business reach across the U.S. and a significant mobile product, will now connect its clients with Yelp.

Local Car Dealerships Search for Growth Online

As thousands of consumers pour into Detroit’s North American International Auto Show this week to kick the tires of new models and concept cars, many will go back to their hometowns and ponder their next big purchase. They’ll likely continue their research online—rather than commit to long hours browsing in car lots.

Local Instagram Photos Spike Coffee Chain’s Facebook Ad Performance

MomentFeed is debuting a service that lets retail marketers systematically repurpose Instagram photos as creative for locally targeted Facebook ads.

Can LivingSocial Bounce Back?

After 13 years at retailer Best Buy, Barry Judge last February joined LivingSocial as marketing chief, right around the time the daily-deals site looked like a sinking ship. Industry watchers questioned the 6-year-old company’s ability to find cash as they also wondered about its relevancy among Web-deals-weary consumers.