Lipton

This Shopping Cart Helps People Make Healthier Choices When Buying Groceries

One of the first steps toward a healthier lifestyle, outside of exercise, is making healthy choices at the grocery store. Wunderman MENA created a shopping cart that helps shoppers not only think about what they are putting in their cart, but how many calories they burn while doing it. Lipton Green Tea calls it "a gym on wheels in a supermarket."

How 4 Brands Embraced Tumblr’s New Mobile Design

Brands are popping out new looks on Tumblr’s mobile app. Today, Tumblr revealed its new Appearance feature, which lets users and brands customize their pages. American Express, Lipton, Axe and L’Oreal are among the brands using the new design.

Brands Are Really Jumping On the Upcoming Muppets Movie Release

It’s hard to predict how Disney’s Muppets Most Wanted will fare at the box office in its opening weekend, but the run-up to Friday’s nationwide launch has been nothing short of a brandapalooza.

Ellen’s Selfie Scores Oscar Gold for Samsung

When Oscars host Ellen DeGeneres snapped that epic selfie with the Samsung Galaxy Note during last night's ceremony, it effectively snagged "Best Picture"—among marketers, that is.

Oscars Produce Strange Promoted Tweets [Updated]

When it came to real-time marketing for Sunday's Oscars, it was a success—if you were looking for bizarre results or if you work in Twitter's revenue department.

Muppets Take Manhattan Again, as Kermit Copes With a City of Animals for Lipton Tea

How calming is Lipton tea? You'll be at peace even amid the animals (actually, make that the Animals) of New York City.

OMD’s Final Front Brings Together Brands and New Original Content

They came, they saw, they bid. Nearly 40 blue-chip advertisers—among them PepsiCo, FedEx, State Farm, Toys R Us, Intel and JCPenney—snapped up original ideas during a recent first-of-its-kind event that put content producers in front of deep-pocketed marketers in an auction-style format.

Klout Looking for Clout With Brands

Get ready for another social button to populate pages across the web.

Miranda Kerr’s Japanese Ad for Lipton Isn’t Weird at All

People think Miranda Kerr's Japanese ad for Lipton lemon iced tea is weird, but it's really not. Let's break it down: Miranda's singing about iced tea, I'm assuming, and wearing a lemon-colored dress that also shows off her fabulous legs. By Japanese commercial standards, this is a Norman Rockwell painting. Making-of video after the jump.

Ad of the Day: Lipton Ice Tea

DDB London delivers a feel-good factor by the bucketful in this new spot for 100 percent Natural Lipton Ice Tea. From the chaos and dirt of a city street drowning in construction and traffic, a woman emerges and ends up on the open road on the back of her friend's motorbike, zooming off into the beautiful countryside.