Mike Chapman


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    Come the Cord Cutters

    TV / Video

    There is no doubt that Americans are watching more and more TV shows online, but how close are they to cancelling their cable service and going Web only? In our [...]

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    Nielsen Announces New Approach to Online Ad Measurement

    Brand Marketing

    Online advertising still struggles to meet its long-promised levels of targeting and measurability. Solutions to the targeting problem continue to emerge, moving on from ad networks to demand-side platforms and [...]

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    Ad of the Day: Stella Artois

    Brand Marketing

    There is a tradition in European beer advertising whereby spots—and even entire campaigns—center around heartfelt tales of young love, usually set in an achingly beautiful European city. As it opens, [...]

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    Ad of the Day: Old Navy

    Brand Marketing

    Advertising has to contain cultural references in order to connect with audiences. It's a testament to the influence of the industry in modern society that those references are often to [...]

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    Celebrities Moving Product? Not So Much

    Brand Marketing

    American consumers insist that they are not swayed by celebrity endorsements. When asked by Adweek/Harris Interactive what their response is when a product or service is endorsed by a celebrity, [...]

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    Fighting for Attention

    TV / Video

    If there wasn’t already enough proof that the old boob tube is under assault from the home computer: Three-quarters of respondents to the most recent Adweek/Harris Interactive poll confirmed that [...]

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    Ad of the Day: Lipton Ice Tea

    Brand Marketing

    DDB London delivers a feel-good factor by the bucketful in this new spot for 100 percent Natural Lipton Ice Tea. From the chaos and dirt of a city street drowning [...]

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    Ad of the Day: Intel

    Brand Marketing

    Sometimes it feels like the anthemic, big-production, "Look at who we are and what we do" spot is a thing of the past. Of course, it isn't. It certainly lives [...]

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    Adding Up the Oprah Effect

    TV / Video

    Oprah Winfrey ended her broadcast TV career last week and with it goes one of the show's mainstay's, Oprah's Book Club. According to Nielsen/Bookscan, recommendations from the outgoing host over [...]

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    Tablets on the Go?

    Digital

    Tablets are for consumers who want content on the go, right? Wrong. When asked by Nielsen about when they use tablets, respondents' top answers were "while watching TV" and "while [...]